1
The workflow in context
Content planning needs clear separation between idea capture, production stages, and distribution channels.
2
Common friction points
Where friction appears
- Idea backlog and in-progress drafts mix in the same labels.
- Channel-specific requirements are scattered across unrelated notes.
- Publishing cadence slips when stage labels are inconsistent.
3
Recommended structure
Use top-level branches for Backlog, In Production, Published, and Repurpose, with child labels for channel and campaign.
4
A practical workflow
Capture ideas in Backlog, move approved items into production stage labels, and archive completed campaign notes by quarter.
5
Keep the system maintainable
Keep stage labels fixed and rotate campaign sublabels to maintain long-term clarity.